Miracle View Pregnancy Ultrasound Services Website Privacy Notice

We are Miracle View Ltd.  We are a company registered in England and Wales with company number [INSERT REGISTERED NUMBER]. In this privacy notice we will refer to ourselves as ‘we’, ‘us’ or ‘our’.

We take the privacy, including the security, of personal information we hold about you seriously.  This privacy notice is designed to inform you about how we collect and/or store personal information about you and how we use and/or share that personal information.  You should read this privacy notice carefully so that you know and can understand why and how we use the personal information we collect and hold about you.

We do not have a Data Protection Officer, but if you have any questions about this privacy notice or issues arising from it then you should contact us by email at: support@miracleview.co.uk

We may update this privacy notice from time to time.  This version was last updated on March 2023.

1.                   Key Definitions

The key terms that we use throughout this privacy notice are defined below, for ease:

Data Controller: under UK data protection law, this is the organisation or person responsible for deciding how personal information is collected and stored and how it is used.

Data Processor: a Data Controller may appoint another organisation or person to carry out certain tasks in relation to the personal information on behalf of, and on the written instructions of, the Data Controller. (This might be the hosting of a site containing personal data, for example, or providing an email marketing service that facilitates mass distribution of marketing material to a Data Controller’s customer-base.)

Personal Information: in this privacy notice we refer to your personal data as ‘personal information’. ‘Personal information’ means any information from which a living individual can be identified.  It does not apply to information which has been anonymised.

Special Information – certain very sensitive personal information requires extra protection under data protection law.  Sensitive data includes information relating to health, racial and ethnic origin, political opinions, religious and similar beliefs, trade union membership, sex life and sexual orientation and also includes genetic information and biometric information.

2.                   Details of personal information which we collect and hold about you

2.1                Set out below are the general categories (see section 8 below for more details about retention period for your data) and in each case the types of personal information which we collect, use and hold about you:

General Category	Types of Personal Data in that category
Identity Information	This is information relating to your identity such as your name (including any previous names and any titles which you use), gender, marital status and date of birth
Contact Information	This is information relating to your contact details such as e-mail address, addresses, telephone numbers
Payment Information	This is information relating to the methods by which you provide payment to us such as bank account details, credit or debit card details, and details of any payments (including amounts and dates) which are made between us. We use Stripe as our payment processing provider for bookings made on or website, and Square for card payments made in person.
Transaction Information	This is information relating to transactions between us such as details of the goods, services and/or digital content provided to you and any returns details.
Special Information	This is information relating to your personal health and your pregnancy. In accordance with that it may also include information relating to your race; ethnic origin; genetics; biometrics.
Survey Information	This is information which we have collected from you or which you have provided to us in respect of surveys and feedback.
Marketing Information	This is information relating to your marketing and communications preferences.
Website, Device and Technical Information	This is information about your use of our website and technical data which we collect (including your IP address, the type of browser you are using and the version, the operating system you are using, details about the time zone and location settings on the device and other information we receive about your device)

3.                   Details of how and why we use personal information

3.1                We are only able to use your personal information for certain legal reasons set out in data protection law.  There are legal reasons under data protection law other than those listed below, but in most cases,  we will use your personal information for the following legal reasons:

(a)            Contract Reason: this is in order to perform our obligations to you under a contract we have entered into with you;

(b)           Legitimate Interests Reason: this is where the use of your personal information is necessary for our (or a third party’s) legitimate interests, so long as that legitimate interest does not override your fundamental rights, freedoms or interests.

(c)            Legal Obligation Reason: this is where we have to use your personal information in order to perform a legal obligation by which we are bound; and

(d)           Consent Reason: this is where you have given us your consent to use your personal information for a specific reason or specific reasons.

3.2                As explained in section 2 above, there are more sensitive types of personal data which require higher levels of protection.  Where we process such sensitive types of personal data we will usually do this in the following circumstances:

(a)            We have your explicit consent;

(b)           Where it is necessary in relation to legal claims;

3.3                So that we are able to provide you with goods and services we will need your personal information.  If you do not provide us with the required personal information, we may be prevented from supplying the goods and services to you.

3.4                It is important that you keep your personal information up to date.  If any of your personal information changes, please contact us as soon as possible to let us know.  If you do not do this then we may be prevented from supplying the goods and services to you.

3.5                Where we rely on consent for a specific purpose as the legal reason for processing your personal information, you have the right under data protection law to withdraw your consent at any time.  If you do wish to withdraw your consent, please contact us using the details set out at the beginning of this notice.  If we receive a request from you withdrawing your consent to a specific purpose, we will stop processing your personal information for that purpose, unless we have another legal reason for processing your personal information, in which case, we will confirm that reason to you.

3.6                We have explained below the different purposes for which we use your personal information and, in each case, the legal reason(s) allowing us to use your personal information.  Please also note the following:

(a)            if we use the Legitimate Interests Reason as the legal reason for which we can use your personal information, we have also explained what that legitimate interest is; and

(b)           for some of the purposes we may have listed more than one legal reason on which we can use your personal information, because the legal reason may be different in different circumstances.  If you need confirmation of the specific legal reason that we are relying on to use your personal data for that purpose, please contact us using the contact details set out at the start of this privacy notice.

Purpose	Legal Reason(s) for using the personal information
To enrol you as a customer	Legitimate Interests Reason (in order to offer you other goods, services which helps us to develop our business)
To process your order, which includes taking payment from you, advising you of any updates in relation to your order or any enforcement action against you to recover payment.	Legitimate Interests Reason (in order to recover money which you owe us, as well as process any returns, and exchanges agreed)
To manage our contract with you and to notify you of any changes	Legal Obligation Reason (in order to provide you with the requested goods or service)
To comply with audit and accounting matters	Legal Obligation Reason (in order to progress the smooth running of our business)
For record keeping, (including in relation to any guarantees or warranties provided as part of the sale of goods, services)	[Legal Obligation Reason (in order to progress the smooth running of our business)
To improve the goods, services, and/or digital content which we supply	Legitimate Interests Reason (in order to improve the goods, services, and/or digital content for future customers and to grow our business)
To recommend and send communications to you about goods, services, and/or digital content that you may be interested in.	Legitimate Interests Reason (in order to grow our business)
To ensure the smooth running and correct operation of our website	Legitimate Interests Reason (to ensure our website runs correctly)
To understand how customers and visitors to our website use the website and interact with it via data analysis	Legitimate Interests Reason (to improve and grow our business, including our website, and to understand our customer’s needs, desires and requirements)
To save or protect an individual’s vital interest	Legitimate Interests Reason (we may process your information when necessary to save or protect an individual’s vital interest, such as prevent harm.

3.7                Sometimes we may anonymise personal information so that you can no longer be identified from it and use this for our own purposes. In addition, sometimes we may use some of your personal information together with other people’s personal information to give us statistical information for our own purposes.  Because this is grouped together wither other personal information and you are not identifiable from that combined data we are able to use this.

3.8                Under data protection laws we can only use your personal information for the purposes  we have told you about, unless we consider that the new purpose is compatible with the purpose(s) which we told you about.   If we want to use your personal information for a different purpose which we do not think is compatible with the purpose(s) which we told you about then we will contact you to explain this and what legal reason is in place to allow us to do this.

4.                   Details of how we collect personal information and special information

4.1                We usually collect Identity Information, Contact Information, Payment Information, Transaction Information, Survey Information, Marketing Information, Special Information; directly from you when you fill out a form, survey or questionnaire, purchase goods, services from us, contact us by e-mail, telephone or otherwise.  This includes the personal information which you provide to us when you subscribe to our mailing list, enter a competition or survey, follow us on social media.

4.2                We may also receive Website, Device and Technical Information automatically from technologies such as cookies which are installed on our website.  To find out more about these please see our cookie policy which is set out below.

5.                   Details about who personal Information may be shared with

5.1                We may need to share your personal and special information with other third party organisations or people.  These organisations include:

(a)            Suppliers: such as IT support services, payment providers, administration providers, marketing agencies, finance and accounting tool providers, social networks, website hosting service providers, data analytics service providers, email platforms;

(b)           Government bodies and regulatory bodies: such as NHS, CQC, HMRC, fraud prevention agencies;

(c)            Our advisors: such as lawyers, accountants, auditors, insurance companies;

(d)           Providers of some of the services we source to provide to you;

(e)            any organisations which propose to purchase our business and assets in which case we may disclose your personal information to the potential purchaser;

5.2                Depending on the circumstances, the organisations or people who we share your personal information with will be acting as either Data Processors or Data Controllers.  Where we share your personal information with a Data Processor we will ensure that we have in place contracts, which set out the responsibilities and obligations of us and them, including in respect of security of personal information.

5.3                We do not sell or trade any of the personal information which you have provided to us.

6.                   Details about transfers to countries outside of the UK and EEA

6.1                We may transfer, store, and process your personal and special information in countries other your own. This means outside of the UK into the European Economic Area (EEA) and/or the USA. Some of the services we procure that you purchase from us are done so from third parties who are based in either the EEA or USA. We have information stored in cloud computing services from third party providers who are based in UK, EEA and/or USA.

If any transfer of personal information by us will mean that your personal information is transferred outside of the UK and/or EEA then we will ensure that safeguards are in place to ensure that a similar degree of protection is given to your personal information, as is given to it within the EEA and that the transfer is made in compliance with data protection laws (including where relevant any exceptions to the general rules on transferring personal information outside of the EEA which are available to us – these are known as ‘derogations’ under  data protection laws).

6.2                The safeguards set out in data protection laws for transferring personal information outside of the EEA include:

(a)            where the transfer is to a country or territory which the EU Commission has approved as ensuring an adequate level of protection;

(b)           where personal information is transferred to another organisation within our group, under an agreement covering this situation which is known as “binding corporate rules”;

(c)            having in place a standard set of clauses which have been approved by the EU Commission;

(d)           compliance with an approved code of conduct by a relevant data protection supervisory authority (in the UK, this is the Information Commissioner’s Office (ICO);

(e)            certification with an approved certification mechanism;

(f)             where the EU Commission has approved specific arrangements in respect of certain countries, such as the US Privacy Shield, in relation to organisations which have signed up to it in the USA.

7.                   Details about how long we will hold your personal information

7.1                We will only hold your personal data for as long as is necessary.  How long is necessary will depend upon the purposes for which we collected the personal information (see section 4 above) and whether we are under any legal obligation to keep the personal information (such as in relation to accounting or auditing records or for tax reasons).  We may also need to keep personal information in case of any legal claims, including in relation to any guarantees or warranties which we have provided with the goods and services. No purpose in this notice will require us keeping your personal information for longer than 2 years.

8.                   your rights under data protection law

8.1                Under data protection laws you have certain rights in relation to your personal information, as follows:

(a)            Right to request access: (this is often called ‘subject access’).  This is the right to obtain from us a copy of the personal information which we hold about you. We must also provide you with certain other information in response to these requests to help you understand how your personal information is being used.

(b)           Right to correction: this is the right to request that any incorrect personal data is corrected and that any incomplete personal data is completed.

(c)            Right to erasure: (this is often called the “right to be forgotten”). This right only applies in certain circumstances.  Where it does apply, you have the right to request us to erase all of your personal information.

(d)           Right to restrict processing: this right only applies in certain circumstances.  Where it does apply, you have the right to request us to restrict the processing of your personal information.

(e)            Right to data portability: this right allows you to request us to transfer your personal information to someone else.

(f)             Right to object: you have the right to object to us processing your personal information for direct marketing purposes.  You also have the right to object to us processing personal information where our legal reason for doing so is the Legitimate Interests Reason (see section 4 above) and there is something about your particular situation which means that you want to object to us processing your personal information.  In certain circumstances you have the right to object to processing where such processing consists of profiling (including profiling for direct marketing).

8.2                In addition to the rights set out in this policy, where we rely on consent as the legal reason for using your personal information, you have the right to withdraw your consent, as also described in this policy.

8.3                If you want to exercise any of the above rights in relation to your personal information, please contact us using the details set out at the beginning of this notice.  If you do make a request then please note:

(a)            we may need certain information from you so that we can verify your identity;

(b)           we do not charge a fee for exercising your rights unless your request is unfounded or excessive; and

(c)            if your request is unfounded or excessive then we may refuse to deal with your request.

9.                   Marketing

9.1                You may receive marketing from us about similar goods and services, where either you have consented to this, or we have another legal reason by which we can contact you for marketing purposes.

9.2                However, we will give you the opportunity to manage how or if we market to you. In any e-mail which we send to you, we provide a link to either unsubscribe or opt-out, or to change your marketing preferences. To change your marketing preferences, and/or to request that we stop processing your personal information for marketing purposes , you can always contact us on the email address set out at the beginning of this notice.

9.3                If you do request that we stop marketing to you, this will not prevent us from sending communications to you which are not to do with marketing (for example in relation to goods and services which you have purchased from us).

9.4                We do not pass your personal information on to any third parties for marketing purposes.

10.                Complaints

10.1             If you are unhappy about the way that we have handled or used your personal information, you have the right to complain to the UK supervisory authority for data protection, which is the Information Commissioner’s Office (ICO).  Please do contact us in the first instance if you wish to raise any queries or make a complaint in respect of our handling or use of your personal information, so that we have the opportunity to discuss this with you and to take steps to resolve the position.  You can contact us using the email address set out at the beginning of this privacy notice.

11.                Third Party Websites

11.1             Our website may contain links to third party websites.  If you click and follow those links then these will take you to the third party website.  Those third party websites may collect personal information from you and you will need to check their privacy notices to understand how your personal information is collected and used by them.

12.                Cookies Policy

12.1             Welcome to our policy on cookies, please read the following information on cookies carefully as your continued use of this website means that you agree with our use of cookies. If you have any questions about this Cookies Policy, you can contact us by email: support@miracleview.co.uk

12.2             When you visit our website we use “cookie” technology to try to make that experience easy, personalised and meaningful. Cookies are small pieces of information which are issued to your computer or any similar device you use to access the internet e.g. smart phone, tablet or other mobile device when you visit a website and which store and sometimes track information about your use of the website. By visiting this website with your browser set to accept cookies we reasonably assume that you want to use our website and the functionality offered through our website; and that you consent to our use of cookies, as described in this policy. If you have visited this website with cookies disabled then some of the functionality of this website may not work as intended.

12.3             The information below describes how we use cookies and also provides you with the information required to modify your browser settings to control your browsers use of cookies.

12.4             Browser cookies are very small text files that are created by a website through a browser on your computer. Most websites these days use cookies to enhance the usability of the site and to make navigating a website easier and more intuitive. They are used to help you navigate a website, identify preferences and perform specific functions. Most websites these days use cookies to enhance the usability of the site and to make navigating a website easier and more intuitive, so disabling cookies may prevent you from using certain websites, or from using certain functions within a website.

12.5             Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on our website you may not be able to take full advantage of the website(s) if you do so

12.6             When you use a browser to load a website that uses cookies, if the browser settings enable the use of cookies, it will allow the website to send a small text file, or cookie, to your computer’s hard drive. When you visit subsequent pages on the website it may use the information inside the cookie to provide certain functionality. When you revisit the website it may again request that cookie to further assist functionality within that website e.g. automatically remember the item you last looked at.

12.7             We use cookies to: Collect statistical information about how our visitors use the website so that we can improve the website and learn which parts are most popular to visitors; Some of the cookies used by our websites are set by us, and some are set by third parties who are delivering services on our behalf.

12.8             We use cookies on this website for the following purposes:

(a)            Anonymously tracking page visits, hits, search terms, visitor locations etc. for statistical purposes, which help us to improve our services.

(b)           Improving security on the website to prevent fraudulent activity and protect your personal information

(c)            Identifying visitors for login purposes. This ensure that you stay logged in on each page you visit, allows your browser to remember your credentials, allows us to make recommendations based on your preferences or settings

(d)           Storing an anonymous reference to your booking form completion

(e)            Storing an anonymous reference to information you enter into the website e.g. to track popular search terms

12.9             Google Analytics tracking cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited, what words visitors search for to find our website. It will expire once browser is closed.

12.10         Certain cookies are either set by third parties on the Website or these are set by us using the third parties cookie code. More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their website. In addition to cookies, tracking gifs may be set by us or third parties in respect of your use of the Site. Tracking gifs are small image files within the content of our site or the body of our newsletters so we or third parties can understand which parts of the website are visited or whether particular content is of interest.

12.11         If you want to control the use of cookies via your browser then we recommend that you use the help menu within the browser of your choice. Obviously, there are many browsers available on a variety of devices, so it is difficult to provide you with precise instructions, but if you seek out the help menu and search for ‘cookie’ you should find the appropriate guidance for your browser.